Magnetic Web Content

Constantly produce high quality content for your website that will bring in links and visitors time after time.

Creating magnetic web content is crucial to the success of your website. Get access on Thursday May 21st, to a constant stream of effective content ideas and headlines


Success in google depends on how many links you have and the quality of those links to your website.

  • Does link building frustrate you?
  • Do you find content creation your weak link in the chain?
  • Is it difficult having to come up with new content ideas constantly?
  • Do you struggle to create exciting headlines?
  • How are you going to get people to link to you if you don't have great content ?
  • Are you desperate to come up with content ideas which stand out in a crowded market place?
  • Have you a stable of decent writers but simply need a ton of effective ideas to throw at them?

 

With high quality content it is possible to get large amount of quality links in a very short time, with very little effort.

Imagine if you could easily create unique and exciting content, attracting large amounts of juicy inbound links, grabbing thousands of eyeballs.

With Magnetic Web Content you can:

  • Get access to unique, exciting content and headline ideas. Each week I will create great content ideas which you can apply to your own content production.
  • Learn how to write headlines that are engaging and responsive. I reveal a few tricks of the trade I have been using successfully for many years.
  • Find out about real life examples of content which actually worked and discover what made them a success. Learn from real case studies.

 

My name is Lyndon Antcliff and I have been successfully building links to websites by using great content for a number of years.

I achieved this by:

  • Knowing how to craft a magnetic headline
  • Coming up with content ideas that hit the mark
  • Understanding the viral nature of social media

 

With Magnetic Web Content, I provide you with the building blocks for a successful link building campaign. Providing imaginative headline and content ideas enabling you to extend the power of your creativity without having to pay £1,000's that it would normally cost.

I normally charge my clients £2,000 for a content marketing road map, specific to their website niche. Access to Magnetic Web Content only costs $50 a month.

The viral nature of social media can be extremely powerful when used in conjunction with quality content.

You still need that killer headline - if your content does not reach out to the people you are targeting for links and buzz, it will fail. It does not matter how big your social network is or how many times you get a digg front page, if your objective is links or other on-site action you need to have the right content and headline.

 

Each week you will receive a newsletter jammed full of content and headline ideas direct to your inbox. Taking the pain out of idea creation for your website content.

 

Themes included in the newsletter will be:

  • Topical
  • Evergreen
  • Discussion marketing

 

Topical ideas

By being topical you have the chance to create content that captures the essence of what everyone is thinking, it is of the moment and can be used to great effect as a trigger for people to take note of your content.

For example, as I write this there is a swine flu pandemic going on, included in the newsletter could be ideas about how to interject topical items such as swine flu into content around the following subjects.

  • Credit cards
  • Hotels
  • Insurance
  • Film
  • Cycling
  • Students
  • Social media
  • Media
  • Mortgages
  • Dieting

Applying the topical issue of swine flu to your niche can tap into issues that are on people's minds using the following headlines and content ideas:

  • Can I buy anti viral drugs with a credit card?
  • Which hotels have had outbreaks of swine flu
  • Is there travel insurance which will cover me for swine flu?
  • Top ten best end of world epidemic movies.
  • Can cycling help you build natural immunity against swine flu?
  • What students need to do to stop getting swine flu
  • How twitter helped spread information about swine flu.
  • Are journalists at fault creating hysteria over swine flu?
  • Who will pay your mortgage payments when you get swine flu?
  • Will getting swine flu help me lose weight?

You may not need content for such niches but it is very easy to simply transpose the idea to your niche. Obviously not every niche is covered, only those that are in need of great ideas. If you have a niche you would like covered let me know and I will try to develop some ideas for a future newsletter.

Topical content is valuable as there are probably few competitors who apply current issues to the niche. The main news media tends to cover on a very general basis and does not apply news to specific niches, if you are the only one doing that you are in a unique position.

A wise man once said

"Everyone wants to read what everyone is thinking about."

Evergreen ideas

These ideas stand the test of time, are relevant in 10, 20, 30 years time. Content like this will always be able to attract links over a steady period of time.

Evergreen content is the kind that solved eternal problems such as "How can I get rich", or "How to lose weight." Other kinds of evergreen content could include "Best views of London" or "Richest banks of history".

Each niche has it's evergreen content and creating new and fresh content that can go on and on collecting links is a true asset.

It is of course possible to revisit evergreen topics with different perspectives each time. This allows you to use similar themes whilst keeping content fresh. Magazine publishers who have be around for a while use this to great affect.

Discussion sparking

This theme can also be extremely powerful. The object is to create and own a niche relevant discussion on your website.

The temperature of the discussion can range from mild banter to extreme violence. Both can get you links, but it is vital you stick with a level of temperature you are comfortable with.

Mild ideas would be

  • Peanut butter, crunchy or smooth?
  • Why Kirk could kick Picard's ass.

Whilst a more incendiary discussion would be:

  • Why you should forget seo and go only for social media traffic?
  • Why PC users have been proven to have a better sex life than Mac users?

Now before you decide to send me angry emails saying how wrong I am it's important to note that the winning of the argument does not mean that you have been successful.

These do not have to represent your POV, in fact it helps if you are somewhat dispassionate from the argument.

It's useful when creating discussion based content to be able to step back from the argument, away from the emotion and the passion. You need to have already considered the differing sides of the argument, allowing you to guide the discussion where you want it to go, which is on and on.

Coming up with ideas for such content can be difficult if you are emotionally attached to the subject as there is a chance you may get sucked into to your own creation.

And we wouldn't want that would we?

If you can get a third party to look at your niche and identify potential fissures which occur with regularity, all the better. Say you're a supporter of a certain football club and have a fan blog, it would be difficult to come up with a discussion that truly represented a fissure, whilst staying neutral yourself. Getting a dispassionate party involved in the process who understands the nature of what you are trying to do can enable you to find really juicy issues.

You don't have to be neutral, but it helps. Remember, what we are trying to do here is get links, not further your opinion. Stand back and see the big picture.

These fissures are open sores within the niche, they erupt whenever someone starts a discussion regarding the topic. Every niche has them, they occur

 

  1. Disagreement within niche

    2 or more large groups within the niche disagree about something.

  2. Power shift

    A power shift occurs in the niche , for example, a new technology which disrupts and causes previously weak people to be powerful. For example the Internet gave regular people a voice in the form of blogs. The Journalists v blogger argument erupts constantly.

  3. Attacking a sacred cow

    An attack is made on a sacred cow. Imagine someone coming to an seo conference and say to an audience that the majority of seo is snake oil. But that is exactly what a guy called Jason Calacanis did. Although it's not a piece of content, the effect was the same. Pages and pages of content regarding the statement were created and thousands of people linked to him. That showed him.
    Within a niche there are always sacred cows, tear them down, throw them on the bonfire and giving a reason why. Remember, this is not about your personal opinion, this is about getting links. You are a publisher, your opinion is not what we are trying to market here. It's the website.

The thing to remember about all this, is it's not simply about being controversial or having a loudmouth. It's about using controversy to achieve a specific objective. The objective being links and potential buzz.

How much is all this going to cost me?

For $50 a month you get:

  • A weekly newsletter containing:
    • Headline ideas
    • Content ideas
    • Case studies on successful content
  • Access to the forum where you can network with other content builders.
  • Advertise in the marketplace forum if you are a writer or content builder

Check out the Free Magnetic Web Content blog

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You can read my seo blog here